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TOP PR EXPERT
Jessica Marie Gutierrez Guzman
“Boldness serves as a catalyst, igniting women to reclaim their power and embrace a life of limitless potential and freedom.”
Raised in a low-income neighborhood in Houston, Texas, where she had to rely on her P.H.D. (Poor, Hungry, and Desperate) that fueled her drive to succeed. Despite the odds, she earned her BBA in International Business degree at the age of 21. Little did she know that her desperation to make a difference and her insatiable curiosity would lead her down a new path – from people to companies, and from psychology to sociology. Her vision, ideas, and strategies started a movement, with brands gaining massive exposure and products creating life-changing trends. And just when she thought things couldn’t get any more unexpected, she was asked to dive into politics – a challenge she tackled head-on, despite facing ridicule from their D.C. campaign team. They still hadn’t created the team for the LatinX vote, so she took it upon herself to head it. Despite the DC team’s focus on organizing the black, Asian, Arab, and the hairdresser vote, 87% of the vote came from Latinos. As the results came in, she felt an incredible sense of satisfaction. She had started on the Hispanic vote just two months before the primaries. The professional DC team had underestimated her power to outwork even the most seasoned campaign pros.
Review her PR Portfolio which provides glimpses of the phenomenal press and partnerships she secured for her clients. Additionally, here are a few other highlights:
- Rubbed shoulders with two USA presidents, Barack Obama and Donald Trump
- Helped Harvard’s Kennedy School launch their first Latino Leadership initiative
- Met the one and only Justice Sonia Sotomayor, the first Latina US Supreme Court Justice
- Created the Hispanic Blog, which was nominated twice by South by Southwest and Univision’s Social Revolucion
- Starred in a TV pilot with two other Latina publicists about doing PR and events in Hollywood
- Spoke at distributor shows with over 5,000 people in attendance
- Headed and negotiated hair sponsorships for the Miss Universe Organization that increased the brand’s exposure backstage and on TV with a global viewership of more than 85 million
- Negotiated client’s brand to be the campaign featured on the one-hour segment of Celebrity Apprentice. And was aired on 3 additional seasons.
PRODUCT PLACEMENT - TELEVISION
As a leading PR expert, I am committed to providing exceptional service to my clients. I am proud to have played a role in securing recognition for one of my clients by the Television Academy for their contribution to Saturday Night Live winning an Emmy for Outstanding Hairstyling.
SHOW ME THE MONEY
Generated over $900M in free press for clients through product placement in notable magazines, newspapers, TV shows, movies, and digital press with high user visibility.
Secured top-notch placements in the Wall Street Journal, New York Times, Glamour, Cosmo, Marie Claire, and more.
Successfully placed products with hot celebrities like Kim Kardashian and TV shows like Modern Family.
Earned positive product reviews on morning TV shows like The Today Show.
NBC THE TODAY SHOW
BEST HAIR DRYER
CNN Money
Discussing my client's
"Made in the USA" campaign
This highly successful marketing campaign generated millions of dollars in sales and was prominently featured on major media outlets such as FOX Business, CNN Money, the Wall Street Journal, and USA Today. Local stations also showcased the campaign, highlighting the numerous job opportunities it created in Houston. In addition, Univision and Telemundo played a significant role in reaching the LatinX market, which spends 30% more on beauty brands, and saw a 13% increase in spending on beauty products during the pandemic.
PRODUCT PLACEMENT: MAGAZINES
Brand Partnership
with Planet Hollywood Hotel and Casino
PRESS PLAY! As a top PR expert, I proactively seek out partnerships that offer extraordinary benefits to my clients. For instance, I established a highly successful partnership with Planet Hollywood Las Vegas and Casino, which resulted in my client’s beauty brand being named after their showroom. This iconic venue is where the hottest celebrities perform, and the promotional video I created for my client was played in 2,500 hotel rooms as the default option.
PRODUCT PLACEMENT - DIGITAL
BIO INTERVIEW PRESENTING MY CLIENT INTO HIS LOCAL MEDIA MARKET OF OVER
7 MILLION PEOPLE
When I joined Farouk Systems, I was immediately struck by the remarkable character and intelligence of its Founder and Chairman, Farouk Shami. Despite donating millions of dollars anonymously, he remained relatively unknown in the outskirts of the fourth largest city in the United States. Recognizing the potential to give the brand and Mr. Shami exposure, I worked with ABC to introduce him to the Houston market, home to over 7 million people and known for their loyalty to diverse leaders. This initial introduction quickly led to national coverage on FOX Business, CNN Money, the Wall Street Journal, and more.
PRODUCT PLACEMENT - CELEBRITIES
Successfully placed my client’s brand in the hands of A-list celebrities such as Miley Cyrus, Paris Hilton, the Kardashians, and Michael Jackson, among others, securing valuable press coverage in the process. Additionally, I helped create a partnership with One Direction for their ‘On the Road Again’ tour, where we ran FHI Heat ads tied to a social campaign on the Jumbotron before each concert in every city. This resulted in millions of dollars in sales for my client.
BEHIND THE SCENES: LATINX CELEBRITIES
The LatinX community in the United States wields tremendous buying power, with their consumer spending amounting to over $2.6 trillion. This number has grown by a compounded annual growth rate of 6% for the past decade, which is twice the rate of the non-Latino white population. In fact, if the LatinX community in the US were a country, it would be the 7th largest economy globally, sandwiched between The UK and France.
One particular area where the LatinX community’s spending habits stand out is in the beauty industry. When MAC released a collection inspired by the late Selena Quintanilla, it sold out within hours and remains one of the brand’s best-selling lines. Additionally, during the pandemic, the LatinX community spent 13% more on average than other buyers, as reported by Nielsen.
Despite my their significant purchasing power, the LatinX community is often overlooked by investors and marketers. As a PR expert, I recognize the untapped potential of this market and provide my clients with access to media giants like Univision and Telemundo, as well as high-profile events such as Miami Fashion Week, the Latin Grammys, Premios Lo Nuestro, and Premios Juventud.
Do you see any of your favorite LatinX celebrities below?
DOWNLOAD A COPY OF FORMER PRESS REPORT
Check out a past quarterly Press Report I gave to one of my former client's.
Attained numerous free product placements for my client on NBC’s Extra, including the clip featured here.
Secured a partnership with Extra at the Movies to create a hotel commercial featuring my client’s brand, with Project Runway’s Gregory Patterson and TV host Mario Lopez. The commercial displayed a scrolling banner with my client’s website and aired in 1.2 million hotel rooms across top chains, such as Westin, St. Regis, W Hotel, Le Meridien, Sofitel, Waldorf Astoria, Aloft, Loews, Omni, Wyndham, Ritz Carlton, Intercontinental, Sheraton, Fairmont, Marriott, and Hilton hotels. This successful campaign resulted in 80 million impressions within a month, as 98% of hotel guests watched over 3 hours of TV per day, according to Nielsen.
As a seasoned professional in directing commercials and photo shoots, I have had the pleasure of working on numerous projects. One such project was a photo shoot for the cover of my client’s global magazine, where we leveraged the popularity of Miss USA. To maximize exposure, we collaborated with the Miss Universe organization and had the shoot uploaded to their YouTube channel. This is just one of many opportunities that allowed my client’s brand to gain significant visibility and reach a wider audience.
As a top PR expert and the lead for hair sponsorships at New York, Los Angeles, and Miami Fashion Weeks, I successfully managed numerous campaigns. These images showcase various instances of my client’s brand’s product placement, which was featured in magazines and digital platforms, as well as several reality shows such as LA Hair, starring celebrity stylist Kim Kimble, Beyonce’s LA key stylist.
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