FORMER #1 BEAUTY PUBLICIST
in the WORLD
"Made in the USA" campaign
This highly successful marketing campaign generated millions of dollars in sales and was prominently featured on major media outlets such as FOX Business, CNN Money, the Wall Street Journal, and USA Today. Local stations also showcased the campaign, highlighting the numerous job opportunities it created in Houston. In addition, Univision and Telemundo played a significant role in reaching the LatinX market, which spends 30% more on beauty brands, and saw a 13% increase in spending on beauty products during the pandemic.
with Planet Hollywood Hotel and Casino
PRESS PLAY! As a top PR expert, I proactively seek out partnerships that offer extraordinary benefits to my clients. For instance, I established a highly successful partnership with Planet Hollywood Las Vegas and Casino, which resulted in my client’s beauty brand being named after their showroom. This iconic venue is where the hottest celebrities perform, and the promotional video I created for my client was played in 2,500 hotel rooms as the default option.
PRESENTING MY CLIENT INTO HIS LOCAL MEDIA MARKET OF OVER 7 MILLION PEOPLE
When I joined Farouk Systems, I was immediately struck by the remarkable character and intelligence of its Founder and Chairman, Farouk Shami. Despite donating millions of dollars anonymously, he remained relatively unknown in the outskirts of the fourth largest city in the United States. Recognizing the potential to give the brand and Mr. Shami exposure, I worked with ABC to introduce him to the Houston market, home to over 7 million people and known for their loyalty to diverse leaders. This initial introduction quickly led to national coverage on FOX Business, CNN Money, the Wall Street Journal, and more.
PRODUCT PLACEMENT - TELEVISION
As a leading PR expert, I am committed to providing exceptional service to my clients. I am proud to have played a role in securing recognition for one of my clients by the Television Academy for their contribution to Saturday Night Live winning an Emmy for Outstanding Hairstyling.
Generated over $900M in free press for clients through product placement in notable magazines, newspapers, TV shows, movies, and digital press with high user visibility.
Secured top-notch placements in the Wall Street Journal, New York Times, Glamour, Cosmo, Marie Claire, and more.
Successfully placed products with hot celebrities like Kim Kardashian and TV shows like Modern Family.
Earned positive product reviews on morning TV shows like The Today Show.
- Attained numerous free product placements for my client on NBC’s Extra, including the clip featured here.
- Secured a partnership with Extra at the Movies to create a hotel commercial featuring my client’s brand, with Project Runway’s Gregory Patterson and TV host Mario Lopez. The commercial displayed a scrolling banner with my client’s website and aired in 1.2 million hotel rooms across top chains, such as Westin, St. Regis, W Hotel, Le Meridien, Sofitel, Waldorf Astoria, Aloft, Loews, Omni, Wyndham, Ritz Carlton, Intercontinental, Sheraton, Fairmont, Marriott, and Hilton hotels. This successful campaign resulted in 80 million impressions within a month, as 98% of hotel guests watched over 3 hours of TV per day, according to Nielsen.
As a seasoned professional in directing commercials and photo shoots, I have had the pleasure of working on numerous projects. One such project was a photo shoot for the cover of my client’s global magazine, where we leveraged the popularity of Miss USA. To maximize exposure, we collaborated with the Miss Universe organization and had the shoot uploaded to their YouTube channel. This is just one of many opportunities that allowed my client’s brand to gain significant visibility and reach a wider audience.
LA Style
Fashion Week
PRODUCT PLACEMENT - DIGITAL
PRODUCT PLACEMENT - CELEBRITIES
Successfully placed my client’s brand in the hands of A-list celebrities such as Miley Cyrus, Paris Hilton, the Kardashians, and Michael Jackson, among others, securing valuable press coverage in the process. Additionally, I helped create a partnership with One Direction for their ‘On the Road Again’ tour, where we ran FHI Heat ads tied to a social campaign on the Jumbotron before each concert in every city. This resulted in millions of dollars in sales for my client.
PRODUCT PLACEMENT- MAGAZINES
BEHIND THE SCENES
The LatinX community in the United States wields tremendous buying power, with their consumer spending amounting to over $2.6 trillion. This number has grown by a compounded annual growth rate of 6% for the past decade, which is twice the rate of the non-Latino white population. In fact, if the LatinX community in the US were a country, it would be the 7th largest economy globally, sandwiched between The UK and France.
One particular area where the LatinX community’s spending habits stand out is in the beauty industry. When MAC released a collection inspired by the late Selena Quintanilla, it sold out within hours and remains one of the brand’s best-selling lines. Additionally, during the pandemic, the LatinX community spent 13% more on average than other buyers, as reported by Nielsen.
Despite my their significant purchasing power, the LatinX community is often overlooked by investors and marketers. As a PR expert, I recognize the untapped potential of this market and provide my clients with access to media giants like Univision and Telemundo, as well as high-profile events such as Miami Fashion Week, the Latin Grammys, Premios Lo Nuestro, and Premios Juventud.
Do you see any of your favorite LatinX celebrities below?
testimonial
As a four time award-winning senior producer, I have had the privilege of working with some of the most talented individuals in entertainment. And I must say, my experiences working with Jessica have been short of exceptional. Every time Jessica was invited on EXTRA, she brought a level of professionalism and enthusiasm that was contagious. One thing that always stood out to me was Jessica's reliability, which is rare to find in the industry. This made my job as a producer much easier. Overall, I can say with confidence that Jessica's professionalism, attention to detail and positive attitude made her a valuable asset to our team. I would not hesitate to recommend her to anyone.
“Working with Jessica on the set of Miss Universe was truly memorable. Not only did we have a blast together, but she brought an unparalleled level of energy and enthusiasm to every shoot. One of the things that stood out to me about Jessica was her attention to detail. She always made sure her brands’ products were positioned just right for the camera, and she had a keen eye for spotting opportunities to give them even more exposure. Jessica was a true voice for any brand she worked with , ensuring the product was at the forefront of any broadcast integration including a million dollar diamond encased hair tool used for a very special photo shoot. There was never a dull moment working with Jessica. She had contagious energy she brought with her to every project, and I feel fortunate to have had the opportunity to collaborate with her on such high-profile events that generated 85 million plus viewers globally."
As someone who works in the fast-paced world of television, I can attest to the importance of collaboration and creative thinking. When it comes to working with Jessica, I can say without hesitation that she is an invaluable asset to any project. Her unique perspective and innovative ideas always bring a fresh approach to the table.
Jessica's commitment to her clients is unwavering. Her hustle and determination never fail to impress, and it's clear that she is truly passionate about what she does.
In short, if you're looking for someone who is a creative force to be reckoned with, and who is dedicated to achieving success for her clients, then look no further than Jessica. I highly recommend her without reservation.”
"Working with Jessica on the set of E's Total Divas was an absolute pleasure. Her creativity and expertise in product placement were invaluable, and her brands seamlessly integrated with our show's storyline. But what really impressed me was her willingness to go the extra mile to make things happen. When one of the divas needed an evening gown for a red carpet event, Jessica didn't hesitate to connect her with one of LA's top designers, and made sure everything was perfect for her big night. Jessica's passion, drive, and willingness to help others make her a true standout in the entertainment industry. It was an honor to work with her, and I look forward to collaborating with her on future projects."
"Working with Jessica was an absolute pleasure. Her dedication to her craft and her unwavering commitment to excellence always shone through. She brought an unparalleled level of expertise and creativity to every project we worked on together. Her team of hairdressers were some of the best I have ever worked with, and Jessica's leadership and direction helped us to achieve outstanding results every time.
Behind the scenes, Jessica was always striving to find new and innovative ways to promote her brands and products, and her tireless work ethic was truly inspiring. I cannot recommend Jessica highly enough to anyone looking for a talented, passionate, and dedicated PR professional, Brand Collaborator and Event Specialist."
Jessica is a good, strong, positive and determined woman. She is a go getter! She thinks outside the box and always find a way to get more exposure. Jessica has my admiration, respect and love. She is competitive and gets deals done. She is a strong spirit. I enjoyed working with her. As a political manger, she adapted into a pro. She loves a challenge and does whatever it takes to win. She is an honest, loyal, sharp and a beautiful woman. It was an honor working with her.