about us

Raised in a low-income neighborhood in Houston, Texas, where she had to rely on her P.H.D. (Poor, Hungry, and Desperate) that fueled her drive to succeed. Despite the odds, she earned her BBA in International Business degree at the age of 21. Little did she know that her desperation to make a difference and her insatiable curiosity would lead her down a new path – from people to companies, and from psychology to sociology. Her vision, ideas, and strategies started a movement, with brands gaining massive exposure and products creating life-changing trends. And just when she thought things couldn’t get any more unexpected, she was asked to dive into politics – a challenge she tackled head-on, despite facing ridicule from their D.C. campaign team. They still hadn’t created the team for the LatinX vote, so she took it upon herself to head it. Despite the DC team’s focus on organizing the black, Asian, Arab, and the hairdresser vote, 87% of the vote came from Latinos. As the results came in, she felt an incredible sense of satisfaction.  She had started on the Hispanic vote just two months before the primaries. The professional DC team had underestimated her power to outwork even the most seasoned campaign pros.  

Review her PR Portfolio which provides glimpses of the phenomenal press and partnerships she secured for her clients. Additionally, here are a few other highlights:

• Rubbed shoulders with two USA presidents, Barack Obama and Donald Trump
• Helped Harvard’s Kennedy School launch their first Latino Leadership initiative
• Met the one and only Justice Sonia Sotomayor, the first Latina US Supreme Court Justice
• Created the Hispanic Blog, which was nominated twice by South by Southwest and Univision’s Social Revolucion
• Starred in a TV pilot with two other Latina publicists about doing PR and events in Hollywood
• Spoke at distributor shows with over 5,000 people in attendance
• Headed and negotiated hair sponsorships for the Miss Universe Organization that increased the brand’s exposure backstage and on TV with a global viewership of more than 85 million
• Negotiated client’s brand to be the campaign featured on the one-hour segment of Celebrity Apprentice. And was aired on 3 additional seasons.